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The audit is free, and you keep it
Every engagement starts with an audit of your rankings, your profile, your site and your competitors. It costs nothing, and the document is yours whether or not you hire us.
About
The marketing desk of Florida's oldest independent newspaper
The Gabber has printed since 1968. The marketing desk exists because the paper's advertisers kept asking for more than an ad, and because the habits that fill a newspaper every week are the same ones that fill a pipeline.
A newspaper survives on two skills: earning attention week after week, and knowing its market house by house. The Gabber has practiced both since 1968, through every change in how people read, and it is still on the racks. An independent paper does not last that long by accident. It lasts by being worth someone's time, every single week, in a market it knows cold.
The marketing desk grew out of the advertising counter. A local owner would buy an ad, and then came the questions that always follow: who builds the website, who handles Google, why does a competitor with worse work show up first. For years the answer was a referral to somebody else. Now it is a desk down the hall.
The work runs on newspaper habits. Deadlines hold. Claims get checked before they print. Reports are written so the reader can verify them, which is why your rankings arrive as an export by ZIP code and your ad spend arrives itemized to the dollar. If a number on your report cannot be traced, it does not go on your report.
And the paper's name is on all of it. We are not a national agency with a local landing page. The desk sits inside a business that has served the same market since 1968, and that name is the strongest incentive there is to do the work properly.
The through line
1968
The first issue
The Gabber prints its first edition. It has published ever since, which is what makes it Florida's oldest independent newspaper.
Every week since
The deadline holds
A paper ships every week or it is not a paper. Decades of weekly deadlines build a discipline that marketing work rarely has and always needs.
The web years
thegabber.com
The readership extends onto a screen, and the paper learns the search and traffic trade firsthand, on its own property.
Today
The marketing desk
The questions advertisers kept asking become a service: search, ads, websites and placements, run from inside the paper.
How the desk runs
Four commitments, printed here so you can hold us to them.
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Quotes are fixed scope, after the audit
The price is set once we know the size of the job, and then it is the price. Nobody discovers extra charges in month three.
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Reports you can verify
Rankings arrive by ZIP code with the export attached. Ad spend arrives to the dollar with our fee listed separately. Nothing is rolled into a score you cannot check.
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If you do not need us yet, we say so
Some businesses come through the audit in good shape. When that happens, we say it and part as friends, because the paper's name is on this desk.
The reviews shown across this site are 5-star reviews of The Gabber Newspaper, left on its public Google profile by readers and advertisers. We show them because the paper's reputation is the desk's inheritance, and we name the source because they are reviews of the paper, not of the agency.
Read them on Google→Put the desk to work
It starts with a fifteen minute call and a free audit of where you stand. The document is yours to keep either way.
Get your Free Consultation→Or call727-321-6965
Monday to Friday, 9am to 5pm. The audit is free either way.