Services · Google Ads
Put your budget on the searches that end in a phone call
Ads buy you the top of the results page today, while the SEO underneath is still building. The work is aiming every dollar at buying intent and refusing to spend it anywhere else.
What the work contains
Keywords with a buyer behind them
Searches that carry a service and a place, an emergency, or the words near me. Someone typing those has a problem and a wallet. The browsing searches are excluded by name, and the exclusion list grows every month.
Call tracking on every campaign
A tracked number shows which ad, which keyword and which time of day produced each call. The budget shifts toward what is producing and away from what is not, on evidence rather than hunch.
Landing pages built for the click
Paid clicks land on a page about the one thing that was searched, with the number where a thumb already rests. Sending ad traffic to a homepage is how budgets disappear.
Budget pacing, watched
Spend is capped, paced across the month and rebalanced between campaigns as the data comes in. You set the ceiling and it holds.
After-hours answering
An AI chat assistant on your site takes the questions that arrive when the office is closed and captures the visitor's details, so the morning starts with a lead instead of a missed chance.
Gets the budget
your service near me
emergency your service
your service open now
Excluded by name
- how to diy your serviceBlocked
- your service ideasBlocked
- free your serviceBlocked
The exclusion list grows every month, and the raw search terms print in your report.
How you’ll know it’s working
Cost per call, not cost per click
The report leads with what a phone call cost you this month, campaign by campaign. Clicks are the mechanism. Calls are the point.
The search terms, raw
You see the exact searches your money ran against, unedited. If a dollar went somewhere it should not have, it is visible, and it gets excluded by name.
Spend to the dollar
What Google charged and what our management costs, kept separate and both printed in the report. You always know which is which.
Questions owners ask
Short answers here, longer ones on the phone. Nothing below is a script.
- How fast do Google Ads produce calls?
- The first week, in most accounts, because you are buying the placement outright rather than earning it. That speed is why ads usually carry the front of an engagement while local SEO builds underneath. The two are reported separately, so you can always see what each one is producing.
- What budget do I need for Google Ads?
- It depends on what competitors in your category are bidding on the same searches, which is one of the things the free audit pulls. Management is quoted as a fixed scope after that. Ad spend goes to Google, not to us, and the cap you set is the cap that holds.
- Will I see where the money goes?
- Yes. The monthly report carries the raw search terms your ads ran against, the cost per call, and spend to the dollar with management fees listed separately. Nothing is rolled up into a score you cannot check.
Usually bought alongside
Start with the free audit
It measures where you stand on exactly this work, names what to fix first, and it is yours to keep whether or not we ever speak again.
Monday to Friday, 9am to 5pm. The audit is free either way.