Do I have to advertise in the paper to work with you?

No. Most of what we do is search work, and plenty of clients never buy a placement. Print is on the list because it reaches buyers who will never search your category, and because we can put you in a paper that has published since 1968.

We do, and it is included in the placement. The people building your ad lay out the newspaper itself every week, so it will sit well on the page it runs on. You see a proof before print, and nothing runs without your approval.

Can you actually measure newspaper advertising?

Yes, with discipline. A tracked number, an offer code or a dedicated landing page ties response directly to the placement. The rest of what print buys is recognition, which shows up as more people searching your name, and the monthly report tracks that too.

Services · Print & placements

Reach the buyers who never type a search

The Gabber reaches roughly 40,000 readers, and plenty of the money in your market belongs to people who read the paper on Thursday and have never once searched your category. Print puts your name in front of them, in a paper their family may have trusted since 1968.

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What the work contains

Space in the paper, sized to the job

Full page, half, quarter or an eighth, placed where your buyer actually reads. We hold your spot ahead of each week's deadline, and nothing prints until you have approved the proof.

Placements on thegabber.com

Banners and sponsored sections on the paper's website, in front of the readers who take the paper on a screen instead of from the rack.

Design included

The ad is designed for you by the people who lay out the newspaper itself every week. You are never asked to supply artwork, and you sign off on every proof.

Campaign calendars

Print works by repetition. We plan placements across weeks and seasons, so the reader has seen your name long before the week they finally need you.

Full page

Half page

Quarter page

How you’ll know it’s working

Offers that trace

A code, a named offer or a dedicated phone number on the ad ties calls and redemptions back to the exact placement that produced them.

A landing page per campaign

The ad points somewhere specific, and visits to that page are counted. Print readers do type a URL when the ad gives them a reason to.

The honest number

Part of what print buys is recognition, and recognition shows up as people searching your business by name. Branded searches sit in the same monthly report, so the print and search work read as one system.

Questions owners ask

Short answers here, longer ones on the phone. Nothing below is a script.

Do I have to advertise in the paper to work with you?: No. Most of what we do is search work, and plenty of clients never buy a placement. Print is on the list because it reaches buyers who will never search your category, and because we can put you in a paper that has published since 1968.
Who designs the ad?: We do, and it is included in the placement. The people building your ad lay out the newspaper itself every week, so it will sit well on the page it runs on. You see a proof before print, and nothing runs without your approval.
Can you actually measure newspaper advertising?: Yes, with discipline. A tracked number, an offer code or a dedicated landing page ties response directly to the placement. The rest of what print buys is recognition, which shows up as more people searching your name, and the monthly report tracks that too.

Start with the free audit

It measures where you stand on exactly this work, names what to fix first, and it is yours to keep whether or not we ever speak again.